Donald Trump has struck again - this time with a special kind of book promotion. On his Twitter account, he recommended his son Eric's work to his followers, claiming it's 'breaking records everywhere.' One might think the former president is trying to boost his offspring's sales figures this way.
The book is titled 'Under Siege' and is allegedly a 'phenomenal book' according to Trump. Whether the work is actually as outstanding as the proud father claims remains questionable. What is certain, however, is that the former president's advertising offensive is causing quite a stir.
One thing is for sure: With such prominent recommendations, Eric Trump's book will certainly find many curious readers in the US at least. Whether these will ultimately be enthusiastic remains to be seen. What is clear, however, is that the Trump family is running their PR machine at full speed in the book business as well.
