A tweet, a mystery
Elon Musk has posted a tweet that has stirred emotions. "He's right" writes the Tesla CEO and adds a link. But who is "he"? And what is right? Speculation on social media is running wild.
Some suspect Musk is referring to one of his usual Twitter arguments. Others believe he wants to point to a deeper truth. Still others are convinced it's a coded call to buy Dogecoin.
The power of "He's right"
What looks like a simple agreement actually has an astonishing effect. The tweet has been shared, commented on, and analyzed thousands of times. Experts are already talking about the "Musk Effect" – the ability to generate worldwide attention with just a few words.
Particularly noteworthy: Musk names neither the person nor the topic. This leaves everything open to interpretation. A masterpiece of modern communication or just a mistake? The world will probably never know.
One thing is certain: In times when every tweet is analyzed, Musk has once again proven that he has mastered the art of attention economics. Whether intentional or not.
